Bespoke growth services for consumer apps and DTC brands
Scale AppLovin spend with your target ROI in check.
Curious about AppLovin but not sure where to start?
See the servicesStruggling to scale AppLovin without the right creative?
Get in touch
[01] What you get
Services
Campaigns
Structured implementation and day-to-day management of all AppLovin campaigns across your account or accounts.
- New account and campaign setup, or an audit (and rebuild) of live campaigns
- Operational management of every campaign in the account(s)
- Budget, bid and ROAS goal calibration as spend grows
Attribution
Thorough review or implementation of tracking tools via the MMP or pixel.
- Audit of the current user journey, events and postbacks
- Attribution setup for mobile app (MMP) and web campaigns (AppLovin pixel)
- Tracking tool reporting health checks with the Finance Team.
Creatives
Creative briefs and testing plans so your ads stand out and convert on every click.
- Creative briefs with concepts, hooks and direction
- Structured creative testing and feedback on a set cadence
- Scaling winners, retiring fatigued assets, briefing the next round
Strategy
Focused sessions to support brand (app) growth plans and expansion.
- Quarterly growth plans anchored at maximizing AppLovin Ads' potential for your brand
- AppLovin verified insights on best practices in campaign scaling and creative trends
- Regular tactical sessions to incorporate latest launches and special events
Reporting
Performance reporting on an agreed schedule, written around the numbers that decide where the next dollar goes.
- Scheduled reports per account, week or month
- Campaign level deep dive to inform further scaling decisions
- Competition analysis ensuring your brand stays ahead of the trends.
Start your growth journey with Ascent on AppLovin, from the early days to 7 figures.
Your account will be fully managed, optimized towards the ROAS targets whilst scaled for maximum volume.
[02] How it works
Engagement workflow
- 01
Access & audit
Setup or audit of your AppLovin Ads account.
- 02
Plan & setup
Tracking and reporting are validated before the growth plan is actioned.
- 03
Test & optimise
Available creatives are tested in batches, new ad briefs are shipped. Campaign types are fine tuned to each product. Targets and budgets are adjusted accordingly.
- 04
Report & scale
Regular insights and updates are shared to inform next steps for continued campaign scale and optimization. Quarterly scale plans aligned with your brand growth strategy.
[03] About me
Maria Golcz
General Manager, Ascent Agency
A two-time AppLovin senior leader and expert operator of AppLovin Ads. Over 15+ years across all my performance marketing roles, I have scaled advertiser spend from first tests to consistent 7-figure monthly spend, within strict profitability targets. At AppLovin I trained several generations of growth managers to run high-volume accounts at target ROAS.
Today, at Ascent Agency, I run your account and apply AppLovin's growth principles to get top tier performance from your campaigns.
- Two tenures at AppLovin, running advertiser growth across EMEA mobile gaming, then global consumer apps, with 10+ people and 100+ accounts.
- VP at adjoe, a leading rewarded advertising platform that powers play-to-earn games inside consumer and loyalty apps such as Fetch, GasBuddy, Nectar, PAYBACK and LINE. I hired, trained and led a global growth team of 10+. Under my leadership daily revenue tripled in under two years.
- Previously worked inside mobile game publishers like Voodoo and BoomBit on growth and monetization solutions.
[04] Contact
Tell me more
A short message about your brand, app or game, what you spend today, and what you want to scale on AppLovin.
Prefer email? scale@ascnt.agency
